Fox tobacco is a small-batch loose snus crafted by Skruf in Sölvesborg, Sweden, using a recipe unchanged since 2016. The blend combines air-cured Virginia and sun-dried Burley leaf, both medium-fine ground to 0.6 mm particle size, then pasteurised at 82 °C for 24 hours to kill microbes without altering natural sugars. Moisture is set at 52 %, giving the tobacco a dark chocolate colour and a texture that clumps willingly under the thumb, ideal for first-time bakers who want a firm prilla without pressure tools.
Nicotine content sits at 8 mg per gram, placing Fox tobacco in the regular-strength segment alongside General and Ettan. Blood curves published by Skruf show peak levels of 9 ng/ml after 12 minutes, similar to a 10 mg white portion, because the loose format releases nicotine faster than pouch fleece. Users who switch from strong white portions often double the weight of their prilla to 1.2 g, pushing total nicotine to 9.6 mg while keeping the soft mouthfeel loose snus is famous for.
Flavour layers unfold in three waves. Top notes are bergamot oil distilled in Calabria, giving a light citrus lift that masks raw tobacco smell. Mid-palate brings cocoa husk sourced from Belgian chocolate makers, adding a toasted biscuit note that pairs with coffee or porter beer. After 20 minutes the sweetness fades and a faint walnut undertone lingers, reminiscent of Swedish bakery aromas that drift through Skruf factory vents during grinding. Former smokers enjoy the bakery character without the ashy aftertaste common in cigarette substitutes.
Storage rules are simple but strict
Once opened, Fox tobacco should be refrigerated at 4–8 °C and used within 14 days to maintain moisture and prevent ammonia build-up. The original 42 g metal can is lacquered inside to block oxygen; a plastic inner lid presses directly onto the surface, reducing air contact each time the can is opened. Freezer storage is possible: divide the content into 20 g zip bags, freeze at -18 °C, and thaw overnight in the fridge to avoid condensation that can loosen the grind.
Hand-baking technique decides the experience. Take a pea-sized amount, press gently between thumb and index finger until the prilla feels like modelling clay, then tuck under the upper lip. A 1 g prilla stays intact for 45 minutes without mud-sliding, thanks to the 0.6 mm grind that interlocks naturally. Users who prefer precision use a 15 mm Icetool, producing 0.9 g portions that release nicotine at the same rate as hand-formed prillas but look uniform for social settings.
Environmental data show the can contains 54 % recycled steel and weighs 28 g empty, lighter than aluminium snus lids and fully recyclable in European metal streams. Loose tobacco generates zero pouch waste, cutting cellulose use by 100 % compared with white portions. Skruf offsets factory electricity through certified hydro power equal to 0.4 kWh per can, enough to hand-bake 200 prillas with an electric tool.
Retail price locks at €4.10 per 42 g can inside the EU and 41 SEK in Sweden. Online stores ship Fox tobacco in thermo-insulated boxes during summer, adding a €0.30 surcharge that keeps the grind from drying in transit. Bulk buyers often order five cans and vacuum-seal four for freezer storage, bringing monthly cost down to €3.30 per unit while maintaining freshness.
Whether you want the tactile ritual of hand-baking or a bakery-scented room note that does not overpower bystanders, Fox tobacco offers 8 mg of nicotine per gram in a loose format that stays moist, smells like cocoa buns and leaves zero pouch waste when the session ends.